Meta Advertising Costs Are Changing in 2026 (Don’t Panic — It’s Small)
If you run Facebook or Instagram advertising (or your agency runs Meta ads for you) there’s a small change coming in July 2026 that may slightly affect what you see on your advertising invoices. Before anyone starts imagining massive budget increases… Relax. It’s not...
Why You Can’t See Your Google Ads (Even Though You’re Paying for Them)
You’ve decided to put your money where your marketing is and invest in Google Ads – good choice! Your campaigns are live, your Google Ads agency is sending reports, and leads are rolling in… but every time you search on Google, your ads are nowhere to be seen....
Answer Engine Optimisation (AEO): Not New, Just Finally Got a Fancy Name
There’s a lot of noise around Answer Engine Optimisation (AEO). New acronyms. New tools. New consultants promising to get your business “optimised for AI”. Apparently, even showing up in search results needs a new name now. So let’s cut through it. AEO...