It used to be the phonebook, but now people looking to book health and beauty appointments turn to internet – typing their search queries into engines like Google, Bing and Yahoo. The issue is that, without a business website and a few promotional Google tools to expose it, people searching for your services will end up on competitor websites – and that’s where they’ll likely spend their money. Luckily, we’ve got a business lead generation solution that will get internet browsers to your website and requesting information about your products and services!
Challenges Facing the Health & Beauty Industry:
The number one challenge facing the health and beauty industry is a rapid increase of competition in the marketplace. With so many people wanting to look and feel better these days, health & beauty companies are popping up everywhere – all jostling for market share on the ground and online.
Word of mouth is how many health and beauty businesses keep a steady flow of feet through their doors. However, with online presence becoming more important in the customer decision-making process, potential customers will try and look for you online before booking an appointment. Got a health and beauty website but you can’t find it on the first 5 pages of Google? The solution: Google Ads.
How Google Ads Solve These Issues:
We develop well-crafted Google text adverts, with keyword-rich headlines and descriptions. Using your Google budget, we bid on industry-relevant keywords relating to your products and services, and bid to get your ads placed on Google’s first page. Potential customers find your ads immediately when searching for relevant products/services, and if there’s an effective landing page for them to browse when they click on your ad – there’s an excellent chance they’ll submit a contact form!
Our Waverley Digital Business Lead Generation package has been tailor-designed for companies in the manufacturing, training and health & beauty industries. We setup and manage a Google Ads account for your business website, providing you with an insights report once a month.
Why Partner with Waverley Digital Marketing?
We’re an innovative digital marketing team based in London, with a branch in Durban, South Africa. We also have 10 years of experience marketing for companies both locally and abroad. As official Google Partners we specialise in Google marketing (Google Search Ads, Google Display Ads, Google Remarketing, Google My Business). Visit our Business Lead Generation page to find out more, and contact us today if you’ve got any questions!