4 Effective Content Marketing Tips for 2022
According to Hubspot content marketing research from 2021, a staggering 82% of marketers actively used content marketing as part of their broader marketing strategies. This is up a whopping 70% compared to 2020. As you might expect video content took the digital cake,...
Is Your Website the Digital Representation of Your Physical Business?
Up until the late 90s, most companies relied on traditional marketing practices to spread the word and get feet through their doors. These included phonebook listings, word of mouth, flyer drops, and *shudder* cold calling! With the proliferation of the internet, a...
5 Steps to Integrated Marketing Campaign Success
In the past, marketing messages were delivered in a silo, or with limited integration. Posters prompted customers to call their nearest branch, or a newspaper advert suggesting readers visit the showroom to take advantage of the specials on offer. Nowadays, with the...
The ABCs of How Email Marketing Generates Leads
According to this article, 59% of business-to-business marketers reveal that email marketing is their most effective revenue generation channel. With marketing automation solutions like SharpSpring allowing marketers to craft stunning email campaigns in minutes –...