What Are Google Ads?
So many businesses owners have no idea what Google Ads are. Since it can make a huge impact on your lead generation and sales, I think it is essential knowledge for every business owner and marketer. Ads is Google’s advertising platform, and it accounts for the...
What is Marketing Automation?
In a world where email marketing reigns supreme, marketing automation is emerging as a trend that shows no sign of slowing down any time soon. According to MarketsandMarkets, the global marketing automation market will soar to $5.5 billion by 2019. Simply put,...
Marketing Automation: All The Cool Marketers Are Doin’ It!
Most marketers and businesses know what they need to do to launch and maintain successful marketing campaigns. They realise the importance of quality content integrated with an active social media presence and a dedicated outreach process. They understand the role of...